The hospitals really push the breast milk thing on new mothers. They constant reference to it as liquid gold and all he specialist to assist in breastfeeding, there is alot of pressure on new moms to do it. The market and hospitals may be at odd here, but I know my wife really struggled with the idea of the kids being on formula, like she thought she wasn't a good mom because she wasn't breastfeeding.
What you may be getting at, and correct me if I am wrong, is that the formula companies push it on parents as superior. The Nestle example is the most known where children got sick on formula when they would have been better off on the breast. Companies capitalizing on parents trying to do "whats best" is in every part of being a new parent. The number of my friends who have $1500 bassinets is astoundingly high, because they believe it gives their children the best sleep.