DeacMan
Well-known member
- Joined
- Mar 20, 2011
- Messages
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This round of expansion isn’t about footprint. It’s about brands, ratings, and ad dollars.
This is 1000% the truth.
This is all about what schools are most likely to produce a TV ratings bonanza nationally.
I find it funny seeing fans of schools like Indiana, Illinois, Vandy and Mississippi State crowing about their leagues expanding. Like one guy I know was crowing about getting the NY TV market with Rutgers. I had to point out to him that I live in Minnesota and that buying a basic sports program gets me every college conference network. And like everyone else in the country, you couldn't pay me to actually watch Rutgers play football. This is all about the big national broadcasters and the fight for content between Fox and ESPN going forward.
The next logical step after the dust settles from this round is for Texas, Alabama, Michigan and Ohio State to wake up and ask why they aren't in a league together and just abandon Indiana and Vandy.
But yeah, for now, this is all about winning the eye ball war as a league and leaving other leagues in the proverbial dust.