Good question. JMU has some NIL money, but not as much as the highest P5 bidder. That said, HC transfers know that they would start and possibly star at JMU. Not the case with a random P5 school.
There is/are a poster(s) here clamoring for WF to bring "5 OL transfers" from the portal. Just ignorant.
WF already invested major NIL dollars to keep OT DaVonte Gordon at WF and not in the NFL or on another power 5 roster. WF made the same investment in C Luke Pettibone. Also, Nick Sharpe was on his way to a big year at OG for WF before an injury ended his season against Vandy. He will be healthy next year and will start. Matt Gulbin struggled to start the season, but improved as the season went on. He will likely start. That's 4 spots. So, if all are healthy that leaves one open OL spot, assuming that there was not a frosh redshirting that will make the leap next year. So, if I am the HC OL transfer, do I want to take a little more cash and come to WF to compete for a spot (and there are similar analyses for every Power V school) or go to JMU where you know the system, will start and have an audition tape for the NFL?
You can say the same at QB. No transfer is guaranteed to start here. Kern and Hecklinski will have the right to compete. For grad transfers, the assurance of playing is huge. For many, more important than money.