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http://www.guardian.co.uk/lifeandstyle/2013/apr/22/aldi-own-label-gin-taste
An own-label supermarket gin costing less than £10 has won a top award and seen off competition from well-known brands and niche rivals costing more than five times its price.
Aldi's Oliver Cromwell London Dry Gin, which costs £9.65 for a 70cl bottle, impressed judges in blind taste tests at the prestigious International Spirits Challenge 2013. It picked up a silver medal alongside more expensive rivals including The London No 1 Gin, which sells for £35 at Harrods, and the Worship Street Whistling Shop Cream Gin, which costs £55.95.
The so-called Bathtub Gin from the Professor Cornelius Ampleforth range of spirits and liqueurs was awarded a gold medal in the premium and super premium categories. Costing £32.95 for a 70cl bottle, it is made in Tunbridge Wells, Kent.
Famous mainstream brands such as Bombay Sapphire (£21.70) and artisan favourite Hendricks (£26.39) fell short in the eyes of the experts. Both were awarded bronze medals despite being more than twice as expensive as their value Aldi rival.
An own-label supermarket gin costing less than £10 has won a top award and seen off competition from well-known brands and niche rivals costing more than five times its price.
Aldi's Oliver Cromwell London Dry Gin, which costs £9.65 for a 70cl bottle, impressed judges in blind taste tests at the prestigious International Spirits Challenge 2013. It picked up a silver medal alongside more expensive rivals including The London No 1 Gin, which sells for £35 at Harrods, and the Worship Street Whistling Shop Cream Gin, which costs £55.95.
The so-called Bathtub Gin from the Professor Cornelius Ampleforth range of spirits and liqueurs was awarded a gold medal in the premium and super premium categories. Costing £32.95 for a 70cl bottle, it is made in Tunbridge Wells, Kent.
Famous mainstream brands such as Bombay Sapphire (£21.70) and artisan favourite Hendricks (£26.39) fell short in the eyes of the experts. Both were awarded bronze medals despite being more than twice as expensive as their value Aldi rival.
