What ^^^ a load. Have you ever been to a city? Have you ever been to Atlanta? Doesnt sound like it. Thousands of hotel rooms are 110% booked at 3x their normal rates during these weekends. That not only means more revenue for hotel owners (like a LOCAL Atlanta W Hotel franchisee, Deacon Mit Shah), but also more $$$ for all the little people that work in hotels. More shifts and more tips for the bellmen, the maids the bartenders, the waiters, the cabbies, etc. Even the malls are filled with morans in louiville gear and the like walking around cluelessly spending their disposable income. Ohhh lookee we dahnt have that store in keeeeen tuck!!!!
There is a LOT of local impact for the middle to lower middle class during these weekends. Even down to the people selling parking spots in their yards or water and tee shirts outside the stadium. This stadium will be in downtown, which while home to the offices of big law and banks, has historically been a ghostown on the weekends. In the last 10 years, ATL has turned downtown into a tourist district with the world's largest aquarium, a revamped World of Coke, and the new college FB HOF, and a new light rail to connect them all, and the stadiums.
No locals are hanging out downtown on the weekends. They are in midtown, buckhead and the other intown neighborhoods. I drove into and out of the city during FF weekend and did not notice an uptick in traffic. Most people fly in and cab to the hotel. Then they can walk or cab from there.
Thanks for playing though.