BeachBumDeac
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http://blogs.wsj.com/corporate-inte...arbs-panera-ceo-learns-to-live-on-4-50-a-day/
PNRA -1.54% CEO Ron Shaich is trying to subsist on $4.50 a day for a week. It’s not going so well.
Mr. Shaich agreed to try to get by on the average amount allocated to individuals in the federal Supplemental Nutrition Assistance Program (SNAP) as part of a hunger awareness campaign in which a number of corporate executives and politicians are taking part – September is Hunger Action Month — and to bring attention to a Congressional proposal to cut funding for the program.
Spending just $31.50 per week on food has turned out to be a lot harder than Mr. Shaich thought.
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For breakfast this morning, Mr. Shaich had dry cereal and water and made chickpea soup for both lunch and dinner. “The only veggies I’ve had are the canned tomatoes in my soup,” he says. “It’s very hard to eat well. Money really provides choices.”