I'm all in favor of every player/student/whoever getting paid for their worth and/or value, but I can see this thing being a disaster for other than the most elite of the elite programs, and even amongst them only those with the larger, more rabid fan bases. For example K has been killing Roy on the recruiting trail for years, but if there is serious $$ in ILN, who do you think "wins" those recruiting battles? The sponsors of ILN's will be car dealers, bbq restaurant owners, etc. who want to be up close/personal to the program and players, i.e. "jock sniffers": while UNC has tons of alums (and alums of other schools who still bleed baby blue) who would love to have a player hang around the car lot for a day and/or to put him on a billboard with a plate of 'que, what Duke lawyer/doctor/investment banker is going to want to do the same? Outside of a single-name guy like "Zion", a Cole Anthony even sidelined in a boot would have infinite more opportunities than a Tre Jones, and don't think that Roy won't figure out a way to convey that "within the rules".
And that example is just amongst the most visible, high-profile programs: anybody want to speculate who would have more opportunities to "cash in" on their image: Sam Hartman, or the "left tackle-whose-name-escapes me, but is the key to protecting his buddy, all-world Sam Howell"? We can only hit Don Flow up so many times.
And again, this coming from somebody who is fine with "getting what's yours", but this may blow the whole thing up if not managed properly and with some level of common sense to it, which is not a strong-suit of the NCAA.