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Non-WF Bowl Ticket Sales

BBDeac said:
That's interesting, but it's not like the fans of the other teams in BCS who have sold out their allotment don't use StubHub also. Maybe VT and Clemson have a few more who use StubHub, but this is still an extremely poor showing for two fan bases who have a reputation for being some of the best travelers in the entire country.
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Yeah but VT and Clemson have links to StubHub right on their sites. Alternatively schools like BC and UVA have their own secondary ticketing sites right on their own website, so they're taking market share from places like StubHub, not giving market share away by partnering with them. It's weird, if you want BC tickets in Boston StubHub is a terrible place to look because BC basically has their own secondary tickets market locked down via their school sponsored marketplace. So if you want good seats you need to go to the school website. Granted the bigger the school the bigger the secondary ticket market, so pieces of the pie will be on eBay, Craigslist, StubHub, and other sites.... and those places will continue to exist regardless of what a school does. But the BC and UVA models show that you can take back more of the control over secondary sales just by having your own university sponsored, direct fan to fan option, as opposed to sending fans elsewhere, which gives away control, hurts sales, and hurts the traditional donations for seat rights model.
 
Brendan207 said:
Yeah but VT and Clemson have links to StubHub right on their sites. Alternatively schools like BC and UVA have their own secondary ticketing sites right on their own website, so they're taking market share from places like StubHub, not giving market share away by partnering with them. It's weird, if you want BC tickets in Boston StubHub is a terrible place to look because BC basically has their own secondary tickets market locked down via their school sponsored marketplace. So if you want good seats you need to go to the school website. Granted the bigger the school the bigger the secondary ticket market, so pieces of the pie will be on eBay, Craigslist, StubHub, and other sites.... and those places will continue to exist regardless of what a school does. But the BC and UVA models show that you can take back more of the control over secondary sales just by having your own university sponsored, direct fan to fan option, as opposed to sending fans elsewhere, which gives away control, hurts sales, and hurts the traditional donations for seat rights model.
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FSU has partnered with StubHub as well and they sold all 13,500 Champs Sports Bowl tickets through the school in 2 days, requested 2,400 more and sold them in the next two days. I don't think it's so much a StubHub v. school owned secondary market thing, but a question of what the market is like (supply and demand). For the Champs Sports bowl, it was way cheaper to buy seats through the schools than on the secondary market - look at StubHub or any of the other secondary marketplaces and you'll see that there is very little under $100/ticket (plus all the fees), even for upper deck outside of the 20s. It was $67/ticket through the school with upper deck seats between the 30s.
 
Wow - thats a lot of tickets to not be sold at a BCS game, what a couple of disenfranchised teams.

darrenrovell darren rovell
Bowl Economics: Looks like WVU & Clemson will EACH have to eat more than $1M in unsold Orange Bowl tickets.
 
Wakelaw2006 said:
FSU has partnered with StubHub as well and they sold all 13,500 Champs Sports Bowl tickets through the school in 2 days, requested 2,400 more and sold them in the next two days. I don't think it's so much a StubHub v. school owned secondary market thing, but a question of what the market is like (supply and demand). For the Champs Sports bowl, it was way cheaper to buy seats through the schools than on the secondary market - look at StubHub or any of the other secondary marketplaces and you'll see that there is very little under $100/ticket (plus all the fees), even for upper deck outside of the 20s. It was $67/ticket through the school with upper deck seats between the 30s.
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Agreed supply and demand plays a huge factor, the bigger the demand the higher the prices will go. But having links to StubHub on their site definitely didn't help FSU sell their allotment, they probably would have sold 5000 more if they didnt. Plus if FSU had their own secondary marketplace they'd be getting a bigger piece of all those secondary sales (whereas right now I think they just get a fixed fee from Stubhub per season).
 
Love to see that we have sold our allotment. If we can get that number up to about 15,000 it would go a long ways towards establishing a positive reputation regarding our fan travel for bowls. Great job Deacs.
 
Wrangor said:
Love to see that we have sold our allotment. If we can get that number up to about 15,000 it would go a long ways towards establishing a positive reputation regarding our fan travel for bowls. Great job Deacs.
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Does anybody have definitive proof that we've sold our allotment? There are multiple concurrent threads that say different things.
 
I wish the ticket office would just come out and say how many tickets we have sold.
 
VT and Clemson will have plenty of fans at those games. They're just not buying them through their respective schools, meaning their schools will have to eat the unsold portion of their allotments. Wake will not if we sell ours. Which is important, because we can't afford to eat the cost of those tickets.

Speaking to a few VT alums in the Northeast that have been to all of their recent Orange Bowl trips, there are a few factors going against their measured sales this year:

1) Travel fatigue: their fan base has been to ACC Title games and good bowl games seemingly every year the last 6-7 years, shelling out serious cash in the process;

2) This has occured during the recession, when cash is tight; This is true for everyone, but exacerbated by 1) above.

3) They expect to be this good every year (must be nice) and don't see this season as an astounding success, even in the way Wake fans consider Nashville a success (as we should);

4) The last few times in the OB, tickets have been practically given away outside; no one from Cincy travelled, no locals wanted to see Vt/Cincy, so they could get lower level seats for $25 each or nosebleeds for $125. Their games against Kansas and Stanford had not quite as pronounced differences but much better/cheaper tickets still came through avenues other than the VT AD.

Essentially, they'll still travel fine, their AD will just have to eat the cost. From a business perspective, the bowls don't care if a school sells their allotment if they're buying other tickets, because the bowl game is going to get paid for those initial tickets either way. They actually make more money by the remaining tickets being sold with part of the allotment unsold but paid for than they would if those same people just bought tickets through the school's allotment.
 
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