Didn't look like blood to me. Looked like they were trying to give it a "weathered" look. Not sure whether they succeeded or not, but I've definitely seen uglier patriotic-themed uniforms.
FWIW, the jerseys are less ugly than the NFL's October campaign, and the WW charity scores better grades from what I've seen than the American Cancer Society.
Yes, I admit it, I have this feeling that somehow, the Wounded Warriors project is sort of being used as a crude marketing tool by the uniform maker and the school, both of which are capitalizing on the fact that there is a general, if vague, sense of guilt among the football game crowds that only 1 percent of the nation serves, and vanishingly few from among the stands of Northwestern (particularly as the school does not even have its own Army ROTC, but instead students who want to serve need to travel down to Chicago and the University of Illinois).* Northwestern is selling the jersey for $75, but then only donating 10% of the money, which means that $7.50 will actually make it to the Wounded Warrior foundation.
This is pretty shitty:
They're only donating 10% of jersey sales? Yeesh.
The thing that sucks about this is that 1) Wounded Warrior is likely to get very little of the proceeds and 2) Wounded Warrior is really poorly run and needs to get more of their money to go towards their cause.
How do you know? Not being sarcastic, you sound like this has a personal tie.... can you elaborate on what you know about WW and how they use their money?
It is all public record. I typically look charities up before I consider giving to them.
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=12842#.UnmCtRB8BuY
Their administrative expenses are only 5.6%. The fundraising expenses are high but the growth is impressive. I don't think there is anything shady about the WW foundation. This is a charity that is trying to grow and they are doing so.