PhDeac
PM a mod to cement your internet status forever
- Joined
- Mar 16, 2011
- Messages
- 155,518
- Reaction score
- 22,546
Interesting memo about what down ballot Dems could have done better in their digital advertising.
https://mailchi.mp/d729255095b5/nov17memo?e=5a92d19c79
One reason people think Republicans are better for jobs and the economy is because Republicans say they're better for jobs and the economy.
https://mailchi.mp/d729255095b5/nov17memo?e=5a92d19c79
Economic Messaging Overlooked by Top Races’ Digital Efforts
Yes – AOC, Beto, and Doug Jones are all correct. Democrats can do digital much better. Issues include messaging and execution.
Even cash-rich races’ digital campaigns overlooked key ad networks and, to their detriment, prioritized direct donate ads (to voters in-state!) over persuasion.
- Of the 23,000 Facebook ads Sara Gideon ran this cycle, zero included written copy with the words “jobs” or “economy”. Note: As of 11/15, Biden got 94,480 more votes than Gideon.
- In North Carolina: Cunningham used the word “economy” zero times in Facebook ad copy in the month leading up to the election — while running over 700 direct donate ads in-state, despite having a robust national fundraising apparatus. Note: As of 11/15, incumbent D Governor Roy Cooper got 261,307 more votes than Cunningham.
- Further, Cal Cunningham had one piece of Facebook ad copy (paired with 4 different graphics) that used the word “jobs” (and it was in the context of an in-state direct donate ad!).
- In key Senate races, ads that did mention jobs or the economy tended to bury that messaging in fundraising campaigns, which are generally targeted to strong partisan voters, already squarely with Democrats. This was a frequent practice of Democratic candidates across competitive Senate and House races.
One reason people think Republicans are better for jobs and the economy is because Republicans say they're better for jobs and the economy.