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WF and Truist Deal (Football Now Allegacy Federal Credit Union Stadium)

Can we just collected all of our thank you notes here for posterity? Also, change the thread title, you spoiled brats!

 
Allegacy Stadium would be so much better than Allegacy Federal Credit Union Stadium. I understand the importance of clear branding, but what a mouthful.

Gives me 'San Diego County Credit Union Holiday Bowl' vibes.
 
can we please have a list of everyone who has built empires in Winston-Salem or Greensboro so we can thank them?
 
Allegacy Stadium would be so much better than Allegacy Federal Credit Union Stadium. I understand the importance of clear branding, but what a mouthful.

Gives me 'San Diego County Credit Union Holiday Bowl' vibes.
The secondary logos all have just Allegacy Stadium, and I think that's what the nomenclature will be too.
 
https://godeacs.com/sports/2018/7/27/facilities-wake-bbt-field-html

Appears they've done a quick search and replace function and input "Allegacy" wherever it used to say "Truist." Which leads to typos like "In 1990, a Allegacy stadium milestone of sorts..."

Also time to get used to things like "The Deacons have turned in two undefeated home seasons in Allegacy Stadium history."

And this document is still titled "BB&T."

Corporate branding for the win. But it is nice to have the $$.
 
So does this mean Groves is officially dead now? I know it’s been functionally dead since the BB&T deal, but with BB&T (and transitioning to Truist) it was BB&T/Truist Field, not Stadium (with the almost never said or acknowledged Groves Stadium name still technically there).

ETA: I don’t really care one way or the other, but I know a lot of folks were pissed when the first deal was done and the “at Groves Stadium” seemed to be the attempt to mollify those folks.
 
That signage over Gate 1 looks like shit. Like they ordered the wrong size but didn’t have enough time to get a replacement.
 
That signage over Gate 1 looks like shit. Like they ordered the wrong size but didn’t have enough time to get a replacement.
Well it's a graphic right now, so I guess there's some time.
 
That signage over Gate 1 looks like shit. Like they ordered the wrong size but didn’t have enough time to get a replacement.
I thiiink it's a rendering. the trees in the Deactown sign pic don't have a lot of leaves.
 
Not sure if that’s better or worse honestly. I guess all the star players on the marketing team have been reassigned to the sweet hype video team. Which I’m fine with obviously.
 
WINSTON-SALEM, N.C. – Wake Forest University is thrilled to announce a historic, long-term agreement with Allegacy Federal Credit Union, a leading financial institution and a longtime, trusted partner with mutual deep roots in Winston-Salem. The new multi-year commitment is the largest corporate partnership in Wake Forest University history, deepening Allegacy’s existing partnership with Wake Forest University by establishing the home of Wake Forest football as Allegacy Federal Credit Union Stadium.
Allegacy will also become An Official Banking Partner of Wake Forest Athletics, the Exclusive Credit Union of Wake Forest Athletics, the Official Wealth Management Advisors of Wake Forest Athletics and the Exclusive Banking Partner of Wake Forest Football. Additionally, Allegacy will become Wake Forest’s Preferred Student-Athlete Financial Education Provider, providing the availability of Allegacy financial experts to assist Wake Forest student-athletes with general financial matters and education.

Allegacy Stadium anchors the largest sports and entertainment quadrant west of Greensboro and north of Charlotte. As such, it broadens the credit union’s visibility among the cumulative 250,000 fans and 45,000 students who attend Demon Deacons football games and the nearly 20 million total television viewers who watch the Deacs’ football games each year. Additionally, Allegacy Stadium will host future external events similar to the Sir Paul McCartney concert in May 2022, attended by more than 34,000 fans with tickets purchased by residents in all 50 states, plus D.C., Canada and Mexico.

“Allegacy CEO Cathy Pace and I share a strong commitment to the wellbeing and future of the Winston-Salem community and our region,” said Wake Forest President Susan R. Wente. “I want to thank her and Allegacy’s board of directors and executive leadership team for their deep collaboration and engagement throughout this process as we announce this historic agreement today. Allegacy’s strategic investment in partnership with Wake Forest will support the continued success of both organizations, and provide new, exciting opportunities for Wake Forest students and employees.”

For more than 20 years, Allegacy has partnered with the Wake Forest family to advance the community’s wellbeing. The University and Atrium Health Wake Forest Baptist Medical Center have been longtime members of Allegacy’s Select Employee Group (SEG), offering employees the distinctive benefits of the credit union in strengthening financial wellbeing. The Allegacy Center for Leadership and Character at Wake Forest’s School of Business accelerates the School’s mission to develop leaders of character to serve the greater good through a proven track record of thought leadership, practical relevance, and partnership across Wake Forest and the broader community. Primary focus areas include creating and publishing new knowledge in top academic journals across the world, and integrating ethical leadership and character strengths into courses, academic programs, co-curricular activities, and faculty and staff development programs.

“Allegacy and Wake Forest continue to be aligned in mission, ideals and principles,” says Allegacy’s President and CEO Cathy Pace. “Our approach to wellbeing is holistic in offering financial products and services that help our members be their best selves. Wake Forest’s motto, Pro Humanitate, similarly is a calling to better the lives of others. With this ongoing partnership, we are each building on a proud legacy and a commitment to innovation in education and wellness.”

Pace serves as a member of Wake Forest’s School of Business Board of Visitors.

Allegacy and Wake Forest share a common origin in Winston-Salem. The land of Wake Forest University’s Reynolda Campus was originally part of the estate of R.J. and Katharine Reynolds; Allegacy was founded in 1967 as the Reynolds Carolina Credit Union to serve RJR employees.

“Allegacy’s unparalleled commitment to serving their members and improving our community aligns perfectly with our Wake Forest Athletics goal of providing the Best Fan Experience in North Carolina,” says director of athletics John Currie. “From our initial conversation about the concept of Allegacy Stadium to the culmination of this announcement, it has been inspirational to see the synergy of Cathy Pace and her leadership team with our Wake Forest staff. This is a unique opportunity to deepen a partnership which has impacted hundreds of thousands of people across our Winston-Salem community and beyond over the past two decades. And, the extension of Allegacy’s relationship with our School of Business, led by Dean Annette Ranft, along with the Office of Professional & Career Development provides a broader impact on both Wake Forest students and the entire community.”
“On behalf of our Demon Deacons football program, we
 
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