Effort needs to be focused on areas and recruits that optimize the reward for effort expended. Put the most recruiting effort into wooing the best guys who are likely to come to Wake. Put less effort into guys less likely to come to Wake and guys who are less likely to be big contributors if they come to Wake.
Wake has (in the past) significant success recruiting guys in the 50 - 150 range. With a steady pipeline of guys at those levels, big pushes into the top 25 guys don't hurt so much. Even success in getting top 25 players doesn't always guarantee success (e.g. AT&T class).
He is putting the effort into the only guys that are considering Wake at this point. That would be 350 or higher.
Also let's offer some top 30 guys because "why not", some kids are bad at making decisions.