I think some of you are confusing a non-alum fan with a WalMart fan. Let's use WFU and UNC as an example:
A non-alum Wake fan usually has a connection to the school, either b/c a relative went there, they live in or around Winston, a kid from their hometown plays or played there, they or their child attended a sports camp there, they identified with a particular player or team of the past, etc. Most often they "get" that we are a small, private good academic institution and in some way they identify with that. If we were to get charged with a bunch of major violations for cheating of having a coach who was in cahoots with professional agents they probably would be at least a little concerned to hear it. Looking at a non-alum Wake fan's Deacon attire, yard signs, car decals, etc. you would be hard-pressed to say if he/she is an alum or non-alum. I'm sure UNC has some of these non-alum fans as well.
Contrast that with a UNC WalMart fan. Oftimes he couldn't find Chapel Hill without a map, but "I've been a Heel fan all my life; it's in my blood man!" (and maybe so, but more likely b/c all thier classmates in grade school were so they jumped on the bandwagon to be part of the crowd). A WalMart fan will ask you who you "pull for", and when you say "Wake" they give you a puzzled look and say "humm..really?!?!...well, o.k.", and when you explain that you went to school there (you know, spent 4 years of your life there) they give you that "o.k., but what does that have to do with who you pull for?" look. That same fan will give you shit on Monday at work b/c "we" beat "you", while your UNC alumni buddies usually have moved on to something else by the time they see you next. A WalMart fan in his 30's may have a big Ram decal on his rear truck window, a equally big "UNC" on both quarter panels and a UNC license plate on the front with one of those chain-link frames while wearing a UNC basketball tank jersey and and a backwards UNC hat. Most alumni of UNC or any other school would feel silly as hell with all that crap. A WalMart fan could care less if his school cheats or the players go to class. A UNC WalMart fan cares only about football and basketball; the non-alum Wake fan thinks it's cool that Simpson and Haas battled it out for the FedEx.
I'd love to have more non-alum Wake fans, but they probably won't be of the WalMart variety; that's a breed unto itself.