You aren't understanding. The $180m figure is based off of him having a year of college basketball media exposure. That is the reason that the NBA has that rule in place. It's a stupid rule. It's not the NCAA's fault that the rule exists. The NBA and its sponsors like the idea of vetting players for a year of college basketball before committing that kind of money to them. It's dumb, but Adidas thinks, correctly, that Andrew Wiggins will be worth more money after a year of college basketball in America than 4 years of HS basketball in Canada. Players have decided to go play overseas for year (not enough to make a difference), but I would guess Brandon Jennings "lost" some money in his NBA deal and endorsements (of course he got a euro salary that year before the NBA so there's that).