RollWave35
#KeepPounding
- Joined
- Mar 19, 2011
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Cheerios began running this commercial featuring an interracial couple...
This was unpleasant for some.
Cheerios has now deactivated comments on their YouTube video. A lot of people still bitching on Twitter. Although the Cheerios Facebook page is receiving a lot of positive feedback.
Sad that in 2013 this is even an issue.
This was unpleasant for some.
http://www.adweek.com/adfreak/its-2...g-worked-about-interracial-couples-ads-149889The problem is that TV ads have always lagged TV programming in this regard, as so many brands are clearly scared of being perceived as making a political statement with the casting of their commercials. Thus, the Cheerios ad, despite its characters being representative of tens of thousands of actual couples in America, sticks out like a sore thumb. And then you have the YouTube comments section, which predictably has devolved into an endless flame war, with references to Nazis, "troglodytes" and "racial genocide." At what point will an ad like this just seem normal?
Cheerios has now deactivated comments on their YouTube video. A lot of people still bitching on Twitter. Although the Cheerios Facebook page is receiving a lot of positive feedback.
Sad that in 2013 this is even an issue.