TownieDeac
words are futile devices
- Joined
- Mar 16, 2011
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Oh it is defintiely too expensive, and I do think that is a specifically contemplated part of their business model. People will pay extra for things just to say they do, and that attitude overlaps with their existing hipster, yuppie, and and soccer mom clientele. So they intentionally charge more than they have to, because they know some people will pay it. It's like why does the yuppie go to Morton's ... is the food any better than probably 12 other steakhouses in the same city that are 1/2 the price? Not really. But he goes there partly so that he can say "last night we were eating at Morton's and ..." And is the Louie Vutton bag that the soccer mom carries any better than a purse from Kohl's? Hell no, but she'll pay 50 times the cost just to be able to wag it around. So if Whole Foods goes under, then another similar place will rise up with purposefully high prices to take its place. There is a distinct market for douchiness that isn't going away.
Aside from the 'douchiness' angle, I agree with this mostly. If you do watch that video, you'll see it fits a lot of this. The Starbucks tag "You're not just buying a cup of coffee, you're buying a lifestyle" is essentially saying you can buy into a way of being. So people see you with a starbucks to-go cup and immediately know something about your status. The Whole Foods bag is ubiquitous in my neighborhood, but a big part of that is that there isn't another grocery store within 15-20 blocks. I can drive to Trader Joe's and save a little $, but that place is always a shitshow.