How will this impact your viewing as a sports fan?
Significantly. Like everything in sports content, it will impact your finances.
There will be a monthly price point to subscribe to ESPN+ and that number will be significantly larger than it is today given the premium inventory that will be available (such as postseason games in college football, the NBA and NHL, etc.) when ESPN makes the full move to DTC. The price point has to be larger because fewer people will be DTC subscribers versus cable.
Keep in mind you will undoubtedly still have the option to pay for ESPN as a cable subscriber if you are a consumer who has not cut the cord. The X-Factor is how cable television providers react to the news. ESPN, the most expensive channel in the cable universe at close to $10 per subscriber, has long been the most important content of the cable bundle. As the Journal
wisely noted, cable TV providers would still be paying to carry the ESPN channel while competing with the new streaming service that has all of its product. It’s a fool’s errand to guess what the price point will be right now. Disney will undoubtedly do data research to figure out what people will pay for an all-encompassing ESPN+. And the company will quickly modify it if the numbers don’t work.