Haha that's so ridiculous, but I guess we'll just have to agree to disagree... you can't look me in the eye and tell me that any school would not feel like it deserves a better coach than Jeff [Redacted]. For you to jump to "bratty spoiled entitled fancy pants... blah blah... silver platter." from the word "deserves" is just a littleeeee bit of an overreaction - in my opinion of course.
and I don't even get the point about his "peers" - who are his peers, the other ADs in the conference? You think by putting the word deserves, he gains back all the credibility of this disgustingly piss poor hire.
There's really no point in arguing which school deserves a certain coach over another, etc. It has nothing to do with that. It simply doesn't sound good and can feed preconceived stereotypes, as misplaced as they may be. Why would you choose to invite that criticism when you don't have to.