Money talk at UNC Chapel Hill athletics
Gaining access makes the world go around for journalists, enabling a revealing
New York Times story this week on
UNC Chapel Hill’s athletics department finances.
Athletics Director Bubba Cunningham opened the door to writer Bruce Schoenfeld, who described how some Tar Heel athletes are cashing in from college sports. In 2021, the NCAA ended most restrictions on how much athletes could earn from use of their name, image and likeness, or NIL. What used to be prohibited and could lead to major sanctions is now permissible.
Here are some details from the story:
- UNC field hockey star Erin Matson, who is considered the greatest college player ever in her sport, earned about $50,000 in NIL deals in her final two seasons in Chapel Hill.