And can outbid ACC schools for name brand coaches. Coaches make/break programs in college basketball.Yea. I also think the increasing media coverage and overall hype surrounding NCAA football has helped a lot of schools that were "traditionally" thought of as football schools. These schools also happen to be in the conferences with the most robust and lucrative TV deals (the SEC, Big 10, etc.) and with plenty of underlying booster support for things like NIL.