The disagreement among Biden’s top advisers centers on whether to hire most of its digital team internally or to rely on the firm Hawkfish, which is backed financially by billionaire Mike Bloomberg and ran the digital operation for his presidential campaign...
...Trump’s digital presence is significantly larger than Biden’s on Facebook, YouTube and Twitter, a disadvantage that has made the discussions even more urgent. The Biden digital operation, which includes roughly 25 people, is also less than a quarter the size of the Trump campaign’s 100 person-plus team. Hillary Clinton’s digital operation was just less than 100 at this point in 2016, according to three Clinton digital staffers...
...One outside Democratic operative who has been in touch with Biden’s team said that the fight inside the campaign has taken on a generational dimension, with older officials more receptive to Hawkfish’s pitches than younger, digitally native staffers.