Learning more about abortion over the last few days has convinced me that the pro-choice side has been awful at promoting the truth about abortion. And it's emblematic of other culture wars that left continues to lose. The right tells lies and ardently fights against abortion, CRT, vaccines, whatever based on those lies. The left responds by just fighting against the right's fight without specifically defining what they're fighting for. So you get people who see the back and forth fighting on the right's terms and think "wow, the left is fighting for the choice to kill babies" or "the left is fighting against parents' rights to make sure their children aren't indoctrinated."
For example, I didn't know how few abortions happen mid-second trimester on and almost all are to save the life of the mother. You don't see those facts out there. And pro-choice advocates aren't out there framing the argument which allows the right to exaggerate it. It's important when fighting for the margins, the 1-2%, to make it clear that's who you're fighting for instead of letting the opponent exaggerate the numbers to generate more fear.