It's not only about re-adopting the name that many of us grew up with, but also taking a step away from a history that has been marred with nothing but losing and utter failure. I really believe if the Bobcats had not been so poorly run (also some bad luck involved, but most of it was incompetence), and they had had some consistent success during their history people would not be clamoring for the Hornets so dramatically. But the Bobcats have just seen a series of bad coaches, crappy players, and dumb managers (not to mention an original owner who did a shit job all around), so I see the move back to the Hornets as calling back to better times that will have much more positive associations in the minds of basketball fans in the Charlotte area.
Plus they would sell a shit ton of merchandise.