I would guess that construction costs in MS will be less in NC. Also if you look at the building, you will see there will be many vendors and plans for concerts and other events to pay for the venue. They have five times as many students to support Steak and Shake and the other vendors. To be a good business decision to participate, our building would have to be open to locals to come onto our campus. Do we want that?
Further, they will be having concerts and other events to pay for the ongoing upkeep and management costs. Do we want to open the campus probably once a month or more to the public? Do we want to hire the additional security/police to protect the building and the students?
Like many other things, this sounds really cool. Well, until you actually think about the day-to-day realities of making this decision. It's not just about basketball games.