A lot of Universities use professional Masters degree programs as revenue generators to support their other more academic/research focused programs and those professional degree programs have much lower academic requirements. It's just one example, but we have a non-thesis Master of Natural Resources degree at my university that was started solely because the Dean thought he could attract ~10 students a year to pay full tuition which generates several Teaching Assistantships for PhD students in ecology. We barely review and vet the MNR applicants, no GRE required and something like a 2.5 undergrad GPA.