I live in NC and I don't believe I have ever seen anyone wearing UConn gear. I have seen plenty of people wearing gear from Ky, Kansas, UCLA, Michigan, etc. etc. I do not consider UConn a national brand and don't think anyone really does - that is not to say they don't deserve to be considered a 'blue blood' basketball program, whatever that means exactly. Do you think the ratings would have been so low for the finals if Duke, UNC, Kansas, Kentucky, UCLA, or one of several other school with more of a national brand had been playing? I doubt it.
As for Reese and Clark, no one cares about my opinion but Clark comes off as an incredibly talented, cocky athlete who talks junk during the game but behaves with total class off the court, while Reese comes off as as an incredibly talented athlete who taunts her valiant but vanguished opponent once the game is decided and then has no class off the court.