Here is my recollection:
For at least a year we heard nothing except how Mike Conley loved CP3, loved Wake, used to play using Wake Forest whenever he'd play video games, his dad loved Wake, etc. His cousin was a regular poster on the boards. It was going to happen.
Oden was apparently quiet and strange and wanted to go to school with Conley, so since Conley wanted Wake and Oden seemed like a unique, Tim Duncan-esque big man, that made sense.
Cook was the wildcard. He ended up taking a visit to tOSU and the evil genius Thad Matta got him to commit because Cook's grandma was old and ill and would be close by.
That swung all the momentum to tOSU. During their official visit, tOSU hosted #1 Illinois (who had previously beaten our #1 Deacs by 30 points earlier that season) and beat them in a raucous gym. This is a reason why I still hate Illinois to this day (same team ended up losing to UNC in the National Title game, thus solidly boning the Deacs 3x in the same season).
At that point, tOSU seemed to have it in the bag. There were rumors of negative recruiting by Matta against Wake. Then they committed to tOSU and everyone was all "OMG, what a great recruiting class!" It was awesome. Also, some folks printed up fliers and posted them all over campus when they visited.