Whenever I've gone to McDonald's, worker seem to be working very hard. That's a ridiculous claim. McDonald's wouldn't be so successful if the crew was only made up of "dropouts who just don't care to work hard."
What now? I absolutely do think that when I go to some restaurants (normally ones that have made quality service a part of their brand and likely pay-up for better workers), but when I go to McDonalds my impression is normally that the workers are trying to expend as little physical and mental energy as possible. And, that's fine since they're getting paid jack shit.
And, yeah, labor spend for these places is normally about ~20%*. If you think doubling the wages for the basic crew member and then significantly increasing the wages for the in-store management would be margin-neutral if accompanied with a $0.15 increase in price then, well, good for you.
*just to be clear, I am talking about in-store labor, not corporate labor, such as the CEO (though, truthfully, top executive compensation is likely barely a blip on the radar for a company of MCD's size).
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